“Why” We Do What We Do

Helping people Celebrate Life by Simplifying Their Celebration


While it’s easy to get lost in the day to day activities.  It’s critical we all know WHY we are doing what we are doing.  And it’s never just about money.  It goes much deeper.  Just Ask Simon Sinek who challenges us to

“imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day”

Recently our team looked inward to discover why we are in business.  We realized that life is a collection of moments both positive and negative.  Many of the most impactful moments are celebrated through an event where people gather around those they want to be surrounded by to help them celebrate.  Then it clicked with our team as we realized we are here to:

Help Other’s Celebrate Life.

This spoke to our hearts and the intentions of what we want to add to this world.

The next question we asked ourselves is how do we best accomplish this.  We realized that many people don’t get to enjoy their event because they are either exhausted with the energy it takes to plan and put it on or they are spending their entire time “hosting” and not enjoying.  This can be manageable for a dinner party of 16, but when it gets to a 100 person event it’s more complex.  We realized we’ve set up our business to help make the entire process simple.  From planning a wedding to hosting a company party, we are constantly innovating the ways we make it easier to plan and execute an event, so that our clients get to enjoy their own party and ensure their guests do too.

We realized we best help others Celebrate life by:

Simplifying Their Celebration

Then we asked ourselves what makes us unique and different from other companies doing the same thing.  We realized we do 3 things really well:

1) Simplistic and easy

From the planning phase to the execution of the event, things appear to be easy because we’ve already thought of everything and have made it easy to manage.  Think low stress.

2) Team Synergy 

The more services we provide, the bigger the event team our clients get, all working collaboratively together with no issues and unified under one vision for a better event with consistent results.

3) Customer Experience 

It’s not just how great the event is.  The experience along the way and during the event allow people to be in the mental space to enjoy it more.

This represents our Core Focus and the vision that drives our team forward.  This is what we are setting sail to do and create.  And this is what we want to add to the world.  It’s our goal to help more people Celebrate Life by Simplifying Their Celebrations.

Beau Kramer
Team Leader

p.s. If you are leading a team and want help discovering your vision, I recommend two very good books:

Start with Why – Simon Sinek

Get a Grip / Traction – Gino Wickman

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