What’s in a mission statement? Why is it important? It it just one of those boring statements that goes in a team member handbook that nobody reads?
It could be a direction of where we take our business, or it could be a reminder of why we are in business in the first place. A mission statement brings back to the basics that drives the organization. When faced with the question of where to take your organization next, how to build up and expand outward, or even how to continue to be the type of business you wanted to become in the first place, the mission statement serves as a reminder to keep you on track.
For the longest time our mission has been to “Raise the public’s expectation of event professionals.” We love the industry we are in, and never want to stop improving on what we do or the services we offer. We want to raise the bar, as well as the expectations, when it comes to the opinions of event professionals, all while continuously raising our own internal standards of how we do business. This has been a driving force for our organization and was a great mission statement for a long time.
But it left out the main ingredient… Our Team
Our Team is what makes the magic happen, without them all we can do is dream and plan. With them, we can accomplish and excel. We are very lucky to have such talented people,who care about their work and their clients, working with us everyday. The Team Members who walk through our doors will always be our greatest asset, and because of that, we want to make sure we never forget to take care of them first. We strive to provide a happy working environment for them that makes working with us enjoyable. After all, life’s too short to go to work everyday and not love what you do. We owe that much to our team, which is why we’ve revamped our mission statement to the improved version that it is today:
“To Raise the Public’s Expectation of Event Professionals and be an Awesome Place to Work.”
Our new vision paints a very clear path for us to follow in the future, but that’s only half the battle. Words and statements are worthless without action. Now that our vision is set, it’s time for the rubber to meet the pavement and for us to start making it happen.
Beau Kramer
Team Leader, Kramer Events Inc.