Yeah! If you’ve been following along with this little blurb each month, you know we’ve reached the final P – PROMOTION. It’s a big one! If you’ve done the previous work on defining your product, the price, it’s placement and its’ position within the market – you’re ready to take on promotion. How will you… Read more »
Category: CENTRAL COAST WEDDING VENUES
Learn how position and place play into the process of successfully placing your product in your given market.

Rainbow chasing, wine tasting, delicious foods and wonderful conversation with fellow industry professionals, on a Monday?! It must be the Wine & Dine Tour!
Welcome back, everyone! As you may recall from last months newsletter, we discussed how your product is more than just a place, it will become the backdrop for your client’s most precious memories. Now let’s discuss the second “P” which is: PRICING Seems easy – you know what your product is worth to you. But… Read more »

Happy New Year! As you head into a new season brimming with opportunity and possibility, it’s time to hone your game. Last month we talked about some marketing myths and some foundational marketing concepts. You may recall the basic four “P’s” of marketing being, Product, Price, Placement, and Promotion. Let’s address the first one, PRODUCT… Read more »

Get your teams assembled, or simply come as a spectator. The Second Annual Central Coast Wedding Games will soon be upon us!

Sippin’ wine, fine dining, cruising around on a party bus, and great company? ALL ON A WEEKDAY! Learn why the Kramer Events Wine & Dine Tour is a networking event you won’t want to miss! As many of you already know, networking with fellow industry professionals is incredibly important for the overall success of your… Read more »