Kramer Events Wine & Dine Tour Recap!

Rainbow chasing, wine tasting, delicious foods and wonderful conversation with fellow industry professionals, on a Monday?! It must be the Wine & Dine Tour!

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Team Member Spotlight | Award Winners

Team Member Spotlight | Award Winners

Kramer Team Member Awards 2018

This month’s team member spotlight is recognizing the team members that received this year’s Awards.  All year long our team works hard, helping others celebrate life.  On our staff, we have a collection of very talented and driven people.  Their work at events and in the office is commendable.  We have some incredible high performing team members.

But what we value and recognize the most are the team members that best represent our core values.  They drive the spirit of what we are wanting to do and who we want to be.  They help shape and define our culture.  

Read more about our core values here.

We have even structured our annual team awards around these values. Starting this year we have created 6 awards to honor hugely impactful team members.  Our entire team voted and here are the recipients:

Authentic: Max Poteete

Inclusive: Vanessa Robbins


Never Satisfied: Chandler Gietzen


Humbly Confident: Nick Malizia


Focused on Impact: Conor McQueen

Team Player: Lathan Ford

Congratulations to our winners.  It speaks very highly of their influence that they were selected by their fellow team members.  Thank you for helping lead our culture and inspiring our team!

Beau Kramer
Team Leader

Corinne’s Corner | Pricing Your Product

Corinne's Corner | Pricing Your Product

Welcome back, everyone! As you may recall from last months newsletter, we discussed how your product is more than just a place, it will become the backdrop for your client’s most precious memories. Now let’s discuss the second “P” which is:

PRICING

Seems easy – you know what your product is worth to you. But what is your product worth to someone else? 

This component is not so much a number as it is a value and a value statement. Value includes the many facets of your product. In order to provide value, you need to know your own value. Speaking of value – do you know and communicate your values? Knowing your core values, what you stand for as a business and being able to effectively communicate that to your market increases your value. 

Do you know the pricing and values of your competitors? How are you perceived by your competitors? Again, knowing the value of your unique product attributes allows you to strategically set a price that is sound within your market. Consider that every piece of information and messaging, either confirms or calls into question your value and price. For example, your website and the information on it, your social media, your communication methods with prospective clients, the buying experience you provide, your follow up or lack thereof – all either validate or invalidate your value and price.

I encourage you to take a look at your business with your “outside” glasses on. The glasses of a prospective bride or groom. What does your pricing structure say? Are you on the high side of comps? Can you effectively justify that based on the value you provide? It can only be justified if you know your value and values. It can only be justified if you are communicating your value, the unique offerings that set you apart from the company next to you, in the same segment of your market. If you deserve that fee – EVERYTHING you do should justify it.  

Stay tuned for next months article, where we delve into the third “P”, Placement!