Yeah! If you’ve been following along with this little blurb each month, you know we’ve reached the final P – PROMOTION. It’s a big one! If you’ve done the previous work on defining your product, the price, it’s placement and its’ position within the market – you’re ready to take on promotion. How will you… Read more »
Category: BUSINESS TIPS
Learn how position and place play into the process of successfully placing your product in your given market.
Welcome back, everyone! As you may recall from last months newsletter, we discussed how your product is more than just a place, it will become the backdrop for your client’s most precious memories. Now let’s discuss the second “P” which is: PRICING Seems easy – you know what your product is worth to you. But… Read more »
Happy New Year! As you head into a new season brimming with opportunity and possibility, it’s time to hone your game. Last month we talked about some marketing myths and some foundational marketing concepts. You may recall the basic four “P’s” of marketing being, Product, Price, Placement, and Promotion. Let’s address the first one, PRODUCT… Read more »
Marketing 1o1 Let’s chat about marketing. What is it, what is it not? It can all be quite overwhelming – SEO, social media strategy, UX, direct email, newsletters, print & digital advertising, pay per click… The truth is that these things are NOT marketing, they are tools of promotion. Promotion is ONE of several aspects… Read more »