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05 Feb 2019
Sticky Post By Posted in BUSINESS TIPS, CENTRAL COAST EVENTS INDUSTRY, Central Coast Wedding Professionals, CENTRAL COAST WEDDING VENUES, MARKETING, VENUES Permalink

Corinne’s Corner | Pricing Your Product

Sticky Post By On February 5, 2019
Corinne's Corner | Pricing Your Product

Welcome back, everyone! As you may recall from last months newsletter, we discussed how your product is more than just a place, it will become the backdrop for your client’s most precious memories. Now let’s discuss the second “P” which is:

PRICING

Seems easy – you know what your product is worth to you. But what is your product worth to someone else? 

This component is not so much a number as it is a value and a value statement. Value includes the many facets of your product. In order to provide value, you need to know your own value. Speaking of value – do you know and communicate your values? Knowing your core values, what you stand for as a business and being able to effectively communicate that to your market increases your value. 

Do you know the pricing and values of your competitors? How are you perceived by your competitors? Again, knowing the value of your unique product attributes allows you to strategically set a price that is sound within your market. Consider that every piece of information and messaging, either confirms or calls into question your value and price. For example, your website and the information on it, your social media, your communication methods with prospective clients, the buying experience you provide, your follow up or lack thereof – all either validate or invalidate your value and price.

I encourage you to take a look at your business with your “outside” glasses on. The glasses of a prospective bride or groom. What does your pricing structure say? Are you on the high side of comps? Can you effectively justify that based on the value you provide? It can only be justified if you know your value and values. It can only be justified if you are communicating your value, the unique offerings that set you apart from the company next to you, in the same segment of your market. If you deserve that fee – EVERYTHING you do should justify it.  

Stay tuned for next months article, where we delve into the third “P”, Placement! 

13 Jan 2019
Sticky Post By Posted in CENTRAL COAST WEDDING VENUES, EVENTS, KRAMER EVENTS SERVICE, LOCAL, VENUES, WEDDING TIPS Permalink

Find Your Central Coast Wedding Venue!

Sticky Post By On January 13, 2019
Simplifying Your Search for a Central Coast Wedding Venue

With thousands of Central Coast wedding venues to choose from, getting started can feel daunting. Let us help simplify your search.

From vast landscapes of rolling hills sprinkled with vineyards and rustic farms; to coastal towns with seaside charm; cliffs overlooking the beautiful Pacific ocean; or lush orchards and tree covered canopies. The wedding venues on the Central Coast will take your breath away, and it can feel impossible to choose just one for your big celebration, but you know what can really help narrow it down? Having a comprehensive list of venues all in one place. Over the course of many years, Kramer Events has had the opportunity to get an up close and personal look at some of the greatest venues around, and we want to share our knowledge with you! That is why we have created Central Coast Wedding Venues, a free resource dedicated to making your search for the perfect venue far simpler.

Not only does this resource contain hundreds of Central Coast Wedding Venues in one location, but it also makes it very easy to narrow your search based on your wedding day needs. Break down your search by region ( San Luis Obispo & Santa Barbara County), style ( garden, vineyard, ranch, oceanfront, etc.), layout (outdoor/indoor), capacity, and services offered.

View all listed venues in grid mode, or view a map of the Central Coast with pins placed in the areas where venues are present.

Each Venue profile contains a brief description of the venue as well as a link to their website and all pertinent contact information to make your job easy and stress-free. No need to do additional Google searches, we have provided you with everything you will need to contact any of our listed venues to ask questions or arrange a site visit.

None of the venues we have featured here paid to be included in our database so rest assured, any venue you consider from within this list is highly reputable and completely endorsed by the Kramer team. We want nothing more than for your celebration to be above and beyond your expectations which is why we have taken the time to showcase these beautiful and professional venues.

So, what are you waiting for? Start browsing hundreds of breathtaking Central Coast Wedding Venues today!

08 Jan 2019
Sticky Post By Posted in BUSINESS INSPIRATION, BUSINESS TIPS, CENTRAL COAST EVENTS INDUSTRY, CENTRAL COAST WEDDING VENUES, LOCAL, MARKETING, SEO, VENUES Permalink

Corinne’s Corner | Marketing Your Product

Sticky Post By On January 8, 2019

Happy New Year!

As you head into a new season brimming with opportunity and possibility, it’s time to hone your game. Last month we talked about some marketing myths and some foundational marketing concepts. You may recall the basic four “P’s” of marketing being, Product, Price, Placement, and Promotion. Let’s address the first one,

PRODUCT

As a venue, you may think this is obvious – and perhaps from your point of view, it is obvious. You’re not selling flowers, suits or transportation, you’re selling a place – hopefully, the place. But from a bride and groom’s point of view – their venue is so much more than just a place. It’s the backdrop for their “forever memories”, it’s their beginning, it’s a gathering place for those closest to them, it’s where they’ll celebrate, it’s where they’ll spend their first night perhaps. There are many emotional buttons that your venue may or may not push for your couples. The key to your success is understanding what their emotional values are. How? Ask and then LISTEN – they’re happy to tell you. Once you know what motivates them emotionally, you can share the pertinent information that will most meet their needs. 

For example, when you meet with a couple, ask them what they are looking for in a venue. You’ll be blown away by the answers that have very little to do with a “place” and often have to do with the emotional reaction or experience they are looking for. We’re looking for a great celebration, we want our families to connect, we want our friends to have a great time, we love nature, we want everything to be convenient, or I want my family to stay together on the property. Your venue now represents connection, celebration, convenience, nature, closeness – THOSE are the things you sell – your product! Once you know this, your website, social media, print advertising should all consistently reflect that message. 

As a marketer, I would encourage you to refine this much further by defining your unique offerings, or your unique selling opportunity. What attributes differentiate you from the venue down the road from you? How do you do business different from those around you? How do you create a personalized experience for your couples? These attributes are what your unique product is. This is often a time to define the core values of your operation. This product information should be replicated in everything you do.

Stay tuned for next months article, where we delve into the second “P’, Price!

Email: MKTGsmith@icloud.com
IG: @MKTGsmith Cell: 805/459-5635
Web: MKTGsmith.com

08 Jan 2019
Sticky Post By Posted in Team Member of the Month, TEAM MEMBER SPOTLIGHT, Uncategorized Permalink

Team Member Spotlight

Sticky Post By On January 8, 2019

Meet Melissa, the Heartbeat of the Kramer Events Team.

If you haven’t met Melissa you are missing out.  Her positive attitude and energy are infectious.  She brightens any room she walks into.  And lucky enough she’s one of the first people you get to talk to when you are calling the office.  

 

 

 
10 years ago she joined the team to run the front office and help our customers find the event services they need.  As an event consultant, she’s a huge part of what you get when you work with our team.  Just read years worth of our wedding wire reviews and count how many times she’s mentioned.  
 
We definitely wouldn’t be where we are today as an organization without her helping deliver amazing experiences in the planning process for our wedding couples and the businesses we work with.  And our office definitely wouldn’t be as much fun without her energy there.  From time to time you’ll see her turn up the music and start an impromptu office dance party.
 
She also wears her heart on her sleeve and would stop everything she’s doing to help a friend or brighten someone’s day.
 
Melissa, you are awesome!  But of course, I’m a little biased.
 
Beau Kramer
Team Leader
(And Melissa’s +1)
 

See some great #Throwback photos of Melissa here! 

08 Jan 2019
Sticky Post By Posted in CORPORATE, CORPORATE EVENTS, EVENTS, FEATURED SERVICE, Featured Venue, KRAMER EVENTS SERVICE, LOCAL, VENUES Permalink

Kramer Events + Slo Brew Rock | The Corporate Party You Dont ​​Want to Miss!

Sticky Post By On January 8, 2019
Kramer Events + Slo Brew Rock | The Corporate Party You Dont ​​Want to Miss!

What happens when Kramer Events, one of the top Central Coast DJ and Entertainment companies teams up with SLO Brew Rock, one of the hottest new venues on the scene? A totally rad and innovative event, that’s what!

You will not want to miss this game-changing collaboration! It is going to take the concept of a corporate party to the next level.

Come join us and kick off the new year in style with delicious food and craft beer provided by SLO Brew as well as entertainment by Kramer Events.

RESERVE YOUR SPOT AT THE PARTY TODAY! CLICK HERE!

Stay tuned to learn more about this upcoming celebration and why you definitely want to be on the invite list!

RESERVE YOUR SPOT AT THE PARTY TODAY! CLICK HERE!

Photography by: Cameron Ingalls

Facebook: Kramer Events | Instagram: @KramerEvents

07 Jan 2019
Sticky Post By Posted in CENTRAL COAST WEDDING VENUES, EVENTS, KRAMER BUZZ, LOCAL, MARKETING, NETWORKING EVENT, VENUES Permalink

Join Us | Kramer Events Wine & Dine Tour

Sticky Post By On January 7, 2019
Kramer Events Wine & Dine Tour

Sippin’ wine, fine dining, cruising around on a party bus, and great company? ALL ON A WEEKDAY! Learn why the Kramer Events Wine & Dine Tour is a networking event you won’t want to miss!

As many of you already know, networking with fellow industry professionals is incredibly important for the overall success of your business, but sometimes it’s easy to get lost in the noise of large networking parties and events. That is why the Kramer Team decided to create the Wine & Dine tour, a small scale networking event designed to bring together active members of the Central Coast Wedding and Events Industry in a casual and fun way.

Since the last few tours were a huge success, we have decided this is something worth repeating. The next Kramer Events Wine & Dine tour will be held on February 4th and the team has big plans as to how we will provide even more value to our guests this time around.

What to Expect on the Kramer Events Wine & Dine Tour

So, you may be wondering what this event will look like, so I will give you a brief rundown of what to expect.

  • Morning meetup at the Kramer Events office for coffee and breakfast goodies before heading out on our tour (North County pickup is also available as needed)
  • Fun transportation aka party bus provided by Slo Safe Ride
  • An informative tour of up to three Central Coast Wineries
  • Small bites and a full lunch, catered by a fabolous caterer.
  • The opportunity to network with a handful of key players in our local industry
  • An excuse to drink wine on a MONDAY!

RESERVE YOUR SEAT ON THE LUX BUS TODAY, CLICK HERE

This is a great opportunity to not only network with other industry professionals but the intimate nature of the event allows you to really get to know one another and forge authentic relationships which are such a vital part of doing business. We really want to see how this event can benefit you and your Central Coast Business and most importantly we want you to have FUN while you “work”!

Here are some photos from our previous Wine & Dine Tours.

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RESERVE YOUR SEAT ON THE LUX BUS TODAY, CLICK HERE

07 Jan 2019
Sticky Post By Posted in KRAMER BUZZ, LOCAL, WEDDING INSPIRATION Permalink

What’s New with Kramer | Out with the Old!

Sticky Post By On January 7, 2019

Introducing Our New Photo Booth

At Kramer Events, we are always striving for improvement and innovation in our industry, and our BRAND NEW photo booth takes this concept to a whole new level!

Designed and crafted from scratch by our former lead technician Kris Teunissen, the new Kramer Events photo booth is a perfect combination of the classic photo booth experience with a modern flair that makes it a unique addition to any wedding or special event. 

The New Classic was created with the intention of taking the Photo Booth experience to a new level, and it has certainly achieved this in more ways than one. Some of its innovative features include: 

  • A lightweight design that is easy to transport and assemble in a fraction of the time. 
  • A one of a kind, handcrafted wooden exterior that provides a sleek yet classic appearance.
  • A built-in compartment for power cords to maintain a neat and visually appealing setup. 
  • A tilt feature, making the booth more accommodating to children and taller individuals alike. 
  • A compact design which greatly minimizes the amount of space needed for setup. 

The Kramer Team is stoked on this new addition to our lineup and even more excited to say fair well to the dinosaur that is our old Classic Booth. 

Classic Booth from Kramer Events on Vimeo.

Inquire about our new Classic Photo Booth today! 

See our parody of the Office Space as we send our old photo booth out with style! 

06 Dec 2018
Sticky Post By Posted in BUSINESS TIPS, CORPORATE, MARKETING, PROMOTION, SEO, Uncategorized Permalink

Corinne’s Corner | Demystifying Marketing

Sticky Post By On December 6, 2018

Marketing 1o1

Let’s chat about marketing. What is it, what is it not? It can all be quite overwhelming – SEO, social media strategy, UX, direct email, newsletters, print & digital advertising, pay per click… The truth is that these things are NOT marketing, they are tools of promotion. Promotion is ONE of several aspects of marketing – in fact, the LAST component of marketing. Why do you hear so much about them? Simple, it is where marketing companies are able to build in a revenue stream component. And when I say revenue – I mean, charge YOU money.

If you start with promotion but don’t understand the preceding components of marketing – you’re not only wasting money and effort, you will not be completely successful. So, let’s get acquainted with the basic 4 P’s of marketing – or marketing 101. Over the coming months, we’ll chat about them all right here, and why it’s critical that as a business owner, you know them.

PRODUCT – What are you offering or selling? Not just what you’re selling, but what about it makes your product different from the vendor down the street selling the same thing? How can you tweak it to make it even more appealing to your customer?

PRICE – What is the value of what you are offering? This actually goes beyond price, it considers the VALUE of what you are offering. How desirable is it? Price is simply a numerical quality of something – but how do we determine that number?

PLACEMENT – Who are you selling it to? Who is your target market, their attributes, otherwise known as demographics, where do you find them, how do they find you? What is your PLACE in your market?

PROMOTION – How will you get your message about your product out to the market that is looking for it? This is where the plethora of tools come in. Most often this segment of marketing is referred to as advertising – but advertising is again only one tool of promotion. Which tools are going to be most effective at reaching your peeps?

Email: MKTGsmith@icloud.com
IG: @MKTGsmith Cell: 805/459-5635
Web: MKTGsmith.com