Let’s chat about marketing. What is it, what is it not? It can all be quite overwhelming – SEO, social media strategy, UX, direct email, newsletters, print & digital advertising, pay per click… The truth is that these things are NOT marketing, they are tools of promotion. Promotion is ONE of several aspects of marketing – in fact, the LAST component of marketing. Why do you hear so much about them? Simple, it is where marketing companies are able to build in a revenue stream component. And when I say revenue – I mean, charge YOU money.
If you start with promotion but don’t understand the preceding components of marketing – you’re not only wasting money and effort, you will not be completely successful. So, let’s get acquainted with the basic 4 P’s of marketing – or marketing 101. Over the coming months, we’ll chat about them all right here, and why it’s critical that as a business owner, you know them.
PRODUCT – What are you offering or selling? Not just what you’re selling, but what about it makes your product different from the vendor down the street selling the same thing? How can you tweak it to make it even more appealing to your customer?
PRICE – What is the value of what you are offering? This actually goes beyond price, it considers the VALUE of what you are offering. How desirable is it? Price is simply a numerical quality of something – but how do we determine that number?
PLACEMENT – Who are you selling it to? Who is your target market, their attributes, otherwise known as demographics, where do you find them, how do they find you? What is your PLACE in your market?
PROMOTION – How will you get your message about your product out to the market that is looking for it? This is where the plethora of tools come in. Most often this segment of marketing is referred to as advertising – but advertising is again only one tool of promotion. Which tools are going to be most effective at reaching your peeps?
So, you’ve come to the conclusion that throwing a company party is one of the secrets to a successful business year, and certainly worth the invested time and capital. Now, you find yourself in the planning stages and you’re wondering if there is a secret formula to ensure that your party is a success and achieves the desired results for your business and team environment. We are here to tell you that there is!
Here are the top 5 must-have components of a successful corporate party:
Venue – When you begin planning your party, the first order of business is finding a Central Coast Venue that suits your company’s needs. There are some important factors to consider when selecting your venue, and the budget is only one of them. First, you must ensure that the venue you select is appropriately sized for the number of guests you anticipate. Too large of a space and your guests may not interact as much as you would like, and if the space is too small people may feel cramped and uncomfortable. It’s important to tour the venue ahead of time and ensure it fits your needs. The next thing to consider is whether or not the venue is all inclusive or not. Some venues come with table and chair rentals, food & bar, bathrooms, heaters, etc. Do you want to use some or all of these included services, which can save cost, or do you prefer to outsource to other vendors for things such as food and drink or specialty rentals? Find out what the venue allows for so your not disappointed later on if you want to change something. Finally, you must consider whether or not the venue has any restrictions on what you can and can’t do there. Most venues in our county have a sound ordinance that states any loud music must be turned off by 10 p.m. This and other restrictions are important to note to prevent improper planning for the event. Keep a list of questions handy when touring your venues and make sure to ask them all before booking. Once you narrow down your preferences, our free resource Central Coast Venues is the perfect place to begin your hunt for the perfect venue for your year-end party.
Coordination – The second most vital component of throwing a corporate party is having a competent person to plan the event. Planning a celebration is a job in itself and although it is possible for a company employee to plan the event, it may require that they work extra hours to do so without it taking away from their ability to do their job. We recommend you leave this one to the professionals and allow one of the many competent Central Coast Event Coordinators to take the hard work off your team’s shoulders so everyone can just show up and enjoy! Kramer Events Coordinator, Renee Weber has extensive knowledge planning corporate parties in San Luis Obispo County. She knows the best venues/vendors in the area and what their capabilities are and she can work with any kind of budget to create a celebration that meets your unique needs. If however, you decide to take on the task of planning the party in-house, Renee has laid out some really helpful tips:
Tip 1: Get an RSVP!! Send out an email, invitation or Evite with a clear date that employees are expected to rsvp by. You want to know how many guests to plan for.
Tip 2: Provide some sort of entertainment – raffle, photo booth, slideshow, music, etc.
Tip 3: Make sure your employees get home safe! If possible, provide transportation, encourage carpooling, etc.
Entertainment – Expanding upon tip number two, providing entertainment for your guests is a huge factor in ensuring that they enjoy the party and that it achieves the results you’re after. Kramer Events has many options when it comes to entertainment including Karaoke, Dance Party, Game Show, and photo booth options. Each of our entertainment packages includes a Kramer Events team that is knowledgeable in their craft and skilled at encouraging guests to interact and have fun with one another. It’s a great idea to get input from your team when deciding on the type of entertainment you will have. We love to utilize online polls within our team’s Facebook group whenever we have a big decision to make that will affect the team. This allows everyone to feel included and gets them excited for the party and entertainment that they helped select. To learn more about Kramer Events Entertainment packages, see Your Party Made Simple.
Food & Drink – Next to entertainment, your food and beverage selection will likely be one of the most talked about aspects of your company party. There are a few things to consider when selecting the right catering and bartending team to work your event. First, what is the theme of your party? If it is a formal affair, you may consider a seated dinner with servers as opposed to a more casual buffet-style setup. The second thing to consider is if there are any dietary restrictions that you will need to accommodate for. Check in with your team and make sure you know what those are. The last thing you want is to have one of your guests without a meal because the food options you’ve provided do not fit in with their diet. If you have dinner options, it’s a great idea to send those out with your RSVP request and allow people to choose what they would like to eat. This also has the added benefit of incentivizing that they submit their RSVP in a timely manner. Now, let’s talk food. Luckily you will have no shortage of options when it comes to selecting a catering company to help with your party as the Central Coast has many talented vendors available. Here are a few of our favorites:
Special Acknowledgments – Finally, we feel that its vital to the overall goal of your corporate celebration to include important company and team acknowledgments at some point throughout the evening. An annual company party gives you the perfect opportunity to celebrate the amazing team of people that are the backbone of the organization. The acknowledgment of individual employees or divisions as a whole for their hard work and perseverance can give your team a feeling of being recognized and appreciated for their hard work. This unique environment provides a space for praise to be given in a public setting. Being recognized for your hard work and attributes amongst your peers provides more accountability and serves as a huge motivator for everyone to maintain and excel beyond their current achievements. Presenting awards to those who have earned them is a great idea and will give your guests something to take home and remember the event for many years to come. As the CEO/Team Leader of a company, it is vital to give back to your employees and acknowledge all their strengths and achievements so they feel proud to be a part of the vision you’re all working towards. It also gets everyone pumped up for the next year to come and motivates everyone to raise the bar even higher. This is the component that will really bring your team together and ultimately, that is the goal of throwing an annual company party; to create a space of authentic connection.
When touring a venue space on the Central Coast, there are many things that must be taken into consideration, and lighting is definitely one of them. Venue walkthroughs often take place during the day, and although it looks marvelous when the sun is shining through the windows, that same space is going to look completely different when it’s dark outside. Which is why we want to discuss an aspect of decor you may not have considered: Lighting Design.
Kramer Events offers several different styles of lighting design, perfect for weddings, corporate events, and other types of celebrations alike. Each style has a unique purpose and the potential to completely alter a venue space to match the style and theme of your event.
The Different Lighting Types
Bistro – String lighting can add the perfect touch of overhead lighting to an outdoor venue, creating a soft and elegant lighting design which looks beautiful in photos, especially as the sun sets in the background. It also provides functionality allowing your guests to see as the sun goes down.
Pro-Tip: Consider dimming down your bistro lighting after dinner to create a better dancing environment.
Uplighting – Kramer Events offers uplights in a variety of primary colors, pastel colors, as well as color blending — our lighting technicians are skilled in mixing hues to create custom colors that will perfectly accentuate your venue space and event decor.
Pinspots & Washes – These lights offer just enough extra luminance for those important details of your celebration such as carefully crafted dessert settings, table designs, floral centerpieces and more!
Custom Projections – This is a cool option for those who want a truly unique touch added to their celebration. The Kramer Events Lighting Team can project names & dates, images, logos, and more.
Lighting involves more than the brightening of a room; it is about accentuating every aspect of an event in a way that best shows off all the unique touches that the client has envisioned and the venue/vendor team has worked so hard to create. Our Kramer team takes the job very seriously, we want to put forth nothing but the best results for our clients as well as the talented venues and vendors we work alongside to make an event successful.
Kramer Events is bringing back a little bit of old school swag with the newest innovation in our DJ department and we couldn’t be more excited to present our new DJ system to the Central Coast Wedding and Events industry!
Our new system functions similar to an old-school turntable, combining the convenience and versatility of modern DJing with the ability to bring back the art of scratching records and beat juggling. This is going to open up the door to infinite possibilities when it comes to creativity, giving each of our clients a customized musical experience during their celebration.
You may have seen it debuted at one of the several amazing events the Kramer Team has been a part of over the past few months including the Slo Brew Rock opening party, The All About Events 90s wind down event, and Daou Vineyards & Winery’s 70s themed bash. DJ Conor has been tearing it up on our new system and reminding everyone what it means to be a genuine Mixologist on the boards.
If you’re looking for something unique to take your party to the next level, and enjoy the concept of having your DJ at the epicenter of the excitement, reading and interacting with the crowd through their musical composition, you may want to consider Kramer Events new DJ System.
Is your morning commute to work reminiscent of an episode of America’s Got Talent? Are you dying to debut your unbelievable singing skills to the world, or maybe just some of your closest friends, family, or coworkers? Well, not to worry because Kramer Events Karaoke is here to stay and its the perfect addition to any party, wedding, or corporate event!
Utilizing the popular Karaoke App, Karafun, its never been easier to get all of the guests at your event interacting and having fun! Simply download the app, create a username and begin adding all your favorite songs to the list. When it’s your turn, your username and song will appear on the screen, letting you know it’s your time to shine. With over 30,000 songs to choose from, there is sure to be something for everyone’s music taste.
Karaoke is a great way to get people laughing and having fun, because who doesn’t enjoy belting out the lyrics to their all-time favorite songs?!
At Kramer Events, we highly prioritize regular team hangouts in which our team can get together and simply have fun. Each month we try to do something a little different and this month we had a great idea that put our team’s creativity and collaboration to use. We have been innovating our photo booth department for some time now and one of the key changes we have made is replacing our old Classic photo booth with a new and improved model.
Do you find yourself questioning whether or not an annual company party is worth the invested time and capital? We have definitely been there, but in our experience, a company party can really set the stage for a successful year; let us tell you why.
It gives your team something to look forward too.
A well-anticipated company party can serve as a great tool in keeping spirits and productivity high during the busy seasons of the year. We all know the feeling of overwhelm that can often come from working hard to achieve the results needed to move a company forward, but when you know you have something great to look forward to, it helps you stay motivated and achieve your goals. Raising the bar in the Central Coast Events Industry is no easy feat, and the Kramer Team works incredibly hard at this. I know that after a busy season of helping our clients celebrate their lives in the biggest ways possible, our team has earned that big party in which we get the chance to let loose and celebrate life with one another.
It allows the different divisions in your company to connect with one another.
It’s very common for the various divisions of a company to become somewhat distant from one another during the busy seasons of the year because they are on separate tracks, working hard to excel in their craft. A company party is a perfect opportunity for new friendships to form amongst people in your organization who don’t regularly get the opportunity to connect. At Kramer Events, we have many specialized divisions – DJ, Lighting, Coordination, and Photo Booth – but it is essential to our company culture that the team synergy remain strong, and this involves all members of the team being able to interact and work well with one another. Having the ability to socialize with your coworkers in a non-work setting can really solidify the bonds that will move your company to the next level in the upcoming year.
It creates a space in which your team’s accomplishments can be celebrated.
This is possibly the most beneficial aspect of throwing an annual company party because it gives you the perfect opportunity to celebrate the amazing team of people that are the backbone of the company. Here we can showcase our great successes and find humor and learning opportunities in our failures. We can acknowledge individual employees or divisions as a whole for their hard work and perseverance and present awards to those who have earned them. As the CEO/Team Leader of a company, it is vital to give back to your employees and acknowledge all their hard work and achievement so they feel proud to be a part of the vision you’re all working towards. It also gets everyone pumped up for the next year to come and motivates everyone to raise the bar even higher.
In conclusion, an annual party can be an essential part of achieving success in your company.
Regardless of your industry or the scale of your company, an annual celebration for your team can be a key component in the overall success of the business by keeping motivation up, strengthening ties amongst team members, and creating a space to celebrate achievements and encourage new growth.
Stay tuned for our next Kramer Corporate newsletter to learn more about the ins and outs of planning your team gathering. In the meantime, check out our party packages here.
Is an Annual Company Party the Secret to a Successful Year? December 6th, 2018Kramer Events
As the holiday’s fast approach and you’re in the process of deciding what kind of entertainment you’d like to have at your company party this year, Kramer Events has got you covered!
With our new bundled pricing for not one, not two, but three different types of entertainment: Karaoke, Dance Party, or Gameshow, you can choose an option that will best suit your company and the wonderful people you work with.
If you’re looking for a new Central Coast Venue to check out in Northern San Luis Obispo County, Niner Wine Estates is a must see. The Kramer office team had the pleasure of touring their winemaking facility in Paso Robles a few weeks ago and quickly realized what a find it is. This expansive property is absolutely gorgeous, famous for its iconic view of “Heart Hill”, and the perfect spot for a variety of private events. Not only that, but they are one of the only winemaking facilities in the area that integrates environmentally sustainable practices into their business model. Read more
Central Coast Winery Tour | Niner Wine Estates August 7th, 2018Kramer Events
The Kramer Events team has been working diligently behind the scenes to prepare for this year’s Wedding and Event season, and they kicked it off strong with the ACI Jet’s 20th Anniversary Gala.
The Kramer Lighting crew set up an amazing display, arranging multiple sets of blue and white uplights along the walls of the hanger to create a colorful effect throughout the building. Pinspot lights on the ceiling illuminated the beautiful centerpieces arranged on the dining tables, and custom projections, an airplane, and the ACI Jet’s Logo can be seen along the back wall of the hanger.
Kramer Events Coordinator, Renee Weber worked endlessly to ensure the night came together just right. The guests loved the custom airplane place cards that she handcrafted directing them to their appropriate seat on the “runway”.